S2 E5: "League of Legends" and Brand Extensions with CAA-GBG

Update: 2021-03-22

Description

Robert Schwartz of CAA-GBG talks to Patricia DeLuca and Ben Roberts of License Global to explore the depths of the "League of Legends" universe, how gaming is facing a meteoric rise in terms of fandom, and what exactly Brand Extension means for the future of retail and consumer engagement.

Comments

In Channel

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S2 E5: "League of Legends" and Brand Extensions with CAA-GBG

2021-03-2223:04

S2 E4: Kids Industries on Kids Fandom and the Importance of Play

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The Licensing Mixtape Season 2 Announcement

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00:00

S2 E5: "League of Legends" and Brand Extensions with CAA-GBG

#box-pro-ellipsis-176245681909222{-webkit-line-clamp:2;}S2 E5: "League of Legends" and Brand Extensions with CAA-GBG

S2 E5: "League of Legends" and Brand Extensions with CAA-GBG

The Licensing Mixtape

S2 E5: "League of Legends" and Brand Extensions with CAA-GBG